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Over 100 million people pay now for music streaming services

One of the more deflating facts about the size of the global music streaming business has been banished to history.

Across the past half-decade, the total number of people paying to subscribe to audio music services has trailed behind those shelling out for just one TV and movie service – Netflix.

At the end of 2015, for example, global recorded music body the IFPI celebrated the fact that an estimated 68 million people were now paying for the likes of Spotify and Apple Music (which launched in June that year).

Netflix, though, told its investors that, at the same juncture, it boasted just under 71 million.

But last year, despite success at Netflix with the likes of science fiction series Stranger Things (pictured), the music business finally came out on top.

According to a recent report from the much-respected Midia, there were 100.4 million people paying for music streaming subscriptions at the end of 2016.

The company’s Mark Mulligan estimates that around 43 million of these were subscribing to Spotify, with 20.9 million signed up to Apple Music, 6.9 million to Deezer, 4.5 million to Napster and just 1 million to TIDAL.

The rest of the 100.4 million subs were made up of other services, suggest Midia’s numbers.

This total 100.4 million subscription base represented a 48% year-on-year rise on 2015’s IFPI number (68 million).

Read the original article on Music Business Worldwide. Copyright 2017.

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