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Spotify celebrates 100 million Premium subscribers

Daniel Ek’s company shares first quarter 2019 financial performance and they have millions of reasons to paint the town ‘green’.
When announcing 2019 first quarter results, Spotify confirmed a very important milestone: 100 million Premium subscribers.

The Swedish company has accomplished some important challenges during the first months of the year. As described in this report, overall monthly active users (MAUs) grew 26% year to year, up to 217 million.

Spotify is present in 79 countries, being Europe and North America the leading regions. The last achievement stands in India, where the streaming service launched in February. Since then, it has reached 2 million users in the country, competing with local devices like Gaana or JioSaavn.

As for Spotify Premium users, they have experienced a 32% shift in a year. The company explains this growth in the promotions they have made in the US and Canada, as well as the expansion in Google Home Mini.

Nowadays, Spotify is the most powerful music streaming in the world, at least in terms of users. Apple Music base is estimated to be 50 million MAUs, though it overtakes Spotify in the US in terms of Premium subscribers.

 

Article by P. FERNANDEZ
 


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