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Distribute now your music in Africa for free with Boomplay and MusicDiffusion

 

As a MusicDiffusion member, you can now distribute your music to our new partner Boomplay, the new leading streaming platform in Africa!

 
After being the first and only 360° platform for musicians permitting to distribute its music to Asia market, but also Russia and India market, MusicDiffusion also permits now also to reach the African market with Boomplay. The African music industry has been growing rapidly in the last ten years. It’s even got the fastest growing music market after Latin America. It’s not only African music that’s gaining global popularity, but African people are getting more and more access to the global music market as well.

In this article, you will learn more about the development of the music industry in Africa and why it’s important to distribute your music and artists to Boomplay through MusicDiffusion if you want your music to get into the African music market.

 

 

Why and how the music market in Africa is growing profusely

 
The digital economy of Africa is rapidly growing, due to the fact that more than 30% of all Africans have access to smartphones now. Even though the data costs are still very high compared to other continents, the connectivity is improving and these costs are slowly reducing.

Africa’s biggest streaming and downloading service, Boomplay, said that 70% of its streams is based on music from Africa, instead of music from other continents. It’s no surprise when you look at the globally rising popularity of Afrobeat, Dancehall and some Nigerian musicians, like Wizkid.

Chartmetric found out that 5 of the Top 10 artists on Twitter last year were Nigerian artists with millions of Boomplay streams.

According to a report from PwC and Ovum that investigates the global entertainment and media outlook from 2016 to 2020, the rapid growth of the African music industry comes from three factors: demographics, availability of internet and streaming.

The entertainment and music industry in the 10 youngest markets worldwide is growing three times as fast in spending as in the 10 oldest. This has more likely to do with the age of a country’s population. Since 6 in every 10 Africans are younger than 24 years, it’s the youngest population among all continents.

It’s obvious there’s a lot of potential here, especially when you look at the revenue it’s already brought in the last couple of years. The IFPI global report showed an overall global increase in revenue for the record business sector of 8.2% over 2019. But in EMEA it was about 15%. This makes Africa the world’s second highest growing record business market after Latin America.

And that’s even without the support of DSPs (Digital Service Providers like Boomplay and Spotify) being present in all these markets. According to their own study, PwC estimates that DSPs in Africa would approximately generate $50.8 million in 2022.

Obstacles to overcome to unleash the potential of streaming services in Africa

 
Even though the numbers of streams are rising, there are a few obstacles to overcome to unlock the greatest amount of potential. It’s mainly the high data costs and music piracy are still big issues.

The high data costs are most expensive in South Africa. This could be one of the reasons why the global DSPs are not available in every country. For a few months back, Apple Music was only available in 16 or 17 countries in the north of the Sahara. Spotify announced to expand its service in 80 countries, including 40 African countries. Before, it was only available in 5 countries.

Piracy is a big problem in Africa as well. Governments in Africa have been trying to solve the piracy sites problem, like the Kenyan president, Uhuru Kenyatta, who signed a copyright bill. But there still have a long way to go. There is still a high level of poverty around. As long as it’s easy to get music for free, choosing to use a paid streaming service is not the most popular.

 

Boomplay, the biggest streaming service of Africa

 

Boomplay – Facebook


 
As mentioned before, the biggest streaming and download service in Africa is Boomplay Music (formerly known as ‘Boom Player’). Here are a few facts about Boomplay:

  • The service was first launched in Nigeria in 2015, and in June 2020, they already had over 75 million users.
  • According to Boomplay’s head of marketing, Tosin Sorinola, it’s the number 1 app in the Play Store across major African countries, and a social media fanbase of at least 1.5 million.
  • Boomplay offers a feature that makes it easier for users to avoid the high data costs: users can also download songs to their device – with WiFi – to play them without an internet connection. This is a very important feature, since a lot of people in Africa have to travel for hours through landscapes with little to no internet. And of course, there’s no data connection there.
  • Boomplay also offers the same recommendation and personalization style that made Spotify so big: curated playlists to discover new music, based on users’ preferences, favourite music and moods.
  • But Boomplay offers more than just music: the Buzz section also offers news about entertainment (and music), sports and lifestyle news.
  • Boomplay has even got its own award show. Next to that, Boomplay lets users earn Rewards Points when they play music and engage in the Boomplay Community. These Rewards Points can be exchanged for Boomplay subscriptions, airtime, gadgets, coupons and more.

Compared to Spotify and TikTok, Boomplay is globally seen still a small player. But it’s not focused on Western-focused demographics, like the other ones. In Africa, Boomplay is winning, so Boomplay is the right place to be to tap into the African music market potential.

It’s growing and it’s receptive to Western music. Wait until the data costs are declining more, the piracy has been cracked down, more people gain access to the internet and own a smartphone.

But Boomplay is not only planning to operate in Africa alone. It wants to expand to other markets, without directly competing with Spotify or Apple Music: Boomplay wants to target the African populations all over the world, with the music on their platform that’s already a perfect fit for African consumers.

Want to get your music on Boomplay too?

 
Boomplay is one of the channels where you can distribute your music in your MusicDiffusion distribution dashboard. Especially when it’s Afropop or Gospel, because there’s a high demand for it in Africa.

And if you want to give your artists advice in how to grow a fanbase on the African continent, collaboration with popular artists on Boomplay might be a good shot to engage with millions of Boomplay users. You certainly shouldn’t wait to jump on this ship called Boomplay, because before you know it, others will!
 

>> Start to distribute your music on Boomplay now <<

 


MusicDiffusion Creative Tools

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MusicDiffusion X Dualo: the revolutionary all-in-one instrument for everyone

 

After have created the first and only 360° platform for musicians and made music distribution easy for all independent artists and record labels worldwide, MusicDiffusion joins forces with the Dualo all-in-one instrument that makes music creation more intuitive!

 

Dualo is the All-In-One instrument for music makers! Including exclusive sound banks, a sequencer, effects and much more, it permits anyone to create a composition from A to Z, easily from anywhere without any computer or smartphone! And now, you also get with your Dualo 50 Euros to spend on MusicDiffusion.

 

With MusicDiffusion X Dualo partnership, it has never been so easy to create and share your next creation with the world!


 

Synthesizer

600 editable sounds
Upload your own samples
8 customizable effects
Stereo headphones audio out

Sequencer

7-tracks looper and 18 loops
69 songs memory
Easy-to-learn system
Online song sharing

Controller

52 pressure-sensitive light-up pads
3 touchable sliders
2-axis movement sensors
Midi out USB


 

 

 


MusicDiffusion Creative Tools

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Distribute and monetize your music for free on Twitch with MusicDiffusion

 

Music is one of the key ingredients for live streaming. Twitch broadcasts aren’t the exception. More and more creators are introducing music to their live gameplays. To cover that need, Twitch is offering users the option to use copyrighted music from its library.

 

What is Twitch?

Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions. In addition, it offers music broadcasts, creative content, and more recently, real life streams. It is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc.

Soundtrack by Twitch: The ultimate tool for gaming creators using licensed music

Back in October 2020, Twitch unveiled a feature called Soundtrack (Beta), which gives creators the option to use licensed music within their live streams.

Users can select the songs from a collection of curated right-cleared music, allowing them to live stream worry free without receiving copyright strikes, DMCA notifications from rights holders or having their audio being muted.

This music library features playlists and stations with songs curated by Twitch music experts and which have previously been agreed to be used inside the platform after licensing deals with the right music owners (record labels, publishers or distributors).

Music right owners can submit their songs to be handpicked by Soundtrack’s team to be featured on these dedicated playlists. Streamers can then select some tracks or listen to specific stations for a more radio-like experience.

Music featured in Soundtrack is only available for live Twitch broadcasts. On-demand videos of live streams (VODs and clips) don’t include the featured songs, just audio from the streamer speaking during the recording. Instead, Twitch Radio hosts music from live streams on a different broadcast feed.

Soundtrack by Twitch also includes a promotion feature that allows viewers to discover the artists behind the music piece playing during a live stream.

When using licensed music from Soundtrack’s collection, an overlay on the stream shows information about the song and the artist, as well as a link that directs the user to the artist’s channel on Twitch or his/her profile in other music streaming services like Amazon Music or Spotify.

All the above represent a great opportunity for independent musicians and record labels as they can easily get their music catalog uploaded on the platform and legally be used by millions of creators around the world.

From now, our users can expand their music business and send their music to Twitch through MusicDiffusion, reaching new millions of music lovers around the globe.

 
If you already distributed and monetize your music with MusicDiffusion, you can add all your previous albums to Twitch but also to all the new channels we regularly add – for free – directly from the distribution tab of your albums on your music distribution dashboard:
 

How to distribute and monetize your music to twitch

Click here to distribute your music to Twitch and all music platforms with MusicDiffusion

 


MusicDiffusion Creative Tools

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New channels available for your music distribution with MusicDiffusion: Triller, Musixmatch and more!

 

Hello MusicDiffusion community 👋

We are happy to announce that thanks to an extension of our agreement with 7Digital, your distribution game just got better with MusicDiffusion and five new channels!

If you already distribute to 7Digital through MusicDiffusion, your content is now available in a whole new set of channels, which translates to higher revenue possibilities and exciting new opportunities to engage with wider audiences. Check them out!

Ride the wave of social streaming thanks to Triller.

Become part of the families engaged in shared music experiences through the Electric Jukebox/ROXi.

Help bars, restaurants, stores, gyms, and many other businesses around the world create welcoming atmospheres thanks to your music, using Soundtrack Your Brand.

Tap into the potential of adding lyrics to the digital music experience with Musixmatch.

Explore Trebel innovative idea to delivering free, licensed, downloadable music to audiences that are not subscribed to streaming services.

And last but not least, Wir lieben Jazz! as jazzed, the world’s first dedicated audio-visual streaming service for jazz and jazz-influenced music, is now expanding to the German market.

Again, all those new channels and services are included by distributing your music to 7Digital from your MusicDiffusion distribution account! If you already did so, nothing more to do and like always this is absolutely free of charge! 

 


MusicDiffusion Creative Tools

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New: Showcase your creativity on Instagram Reels with MusicDiffusion

MusicDiffusion is excited to announce the launch of Instagram Reels, a new tool for creating and discovering short Instagram videos to capture the attention of your audience!

Instagram is already one of the essential platforms for independent artists, since the network has given them the opportunity to express themselves and connect with their fans for several years. Whether through its partnership with MusicDiffusion which allows fans to access your music from the app or through the possibility that it offers to add the lyrics of their favorite songs to their stories to send a message, Instagram is undoubtedly one of the spearheads of artists marketing strategy.

With the launch of Instagram Reels, the network gives you yet another good reason to use it to connect with your audience.

Instagram Reels is a new feature that allows users to edit 15-second video clips with background music. Once created, the Reel can be shared on the Explore tab to reach new fans and introduce music to all platform users. In addition to giving you a new way to encourage your fans to use your titles in their videos, this entertaining tool is guaranteed to have a great time.

 

 

FUNCTIONALITIES

When creating your first Reel, take a look at the options available to you to customize your videos however you want.

  • Audio content: Choose your music! If you’ve delivered to Facebook with MusicDiffusion, your releases should already be available for selection on Instagram.
  • Reading speed: Fast or slow? It’s up to you! This is a fantastic tool for highlighting the highlights of certain tracks or for creating a video that follows the beat of your song.
  • Augmented reality effects: In addition to stickers and GIFs, this tool gives you the option of incorporating augmented reality (AR) effects into your videos. Of course, you can always choose them from a constantly updated catalog of graphics.
  • Timer: Trigger the start of recording remotely and take the opportunity to imagine different content.
  • Multi-clip pane: Use this tool to start recording your sequence and then stop it to integrate it into your video, which should not exceed 15 seconds in total.
  • Ghost Tool: Perfect for customizing the timeline or getting smooth transitions, this option lets you see the last frame you recorded while you add a new section to your video.

HOW TO SHARE YOUR REELS

The Share on Reels option allows you to only share your Reels in the Explore tab of your Instagram. So instead of appearing in the news feed of your subscribers, your creation will be highlighted on this tab, allowing you to reach a wide audience. Of course, your Reels will still appear on your Instagram profile, but in a different space. If you want to share your creations both on your Reels and on your News Feed, that is also possible!

TRENDS

Hashtags have always been at the heart of Instagram. Using a hashtag to follow content related to certain topics or trends is one of the go-to methods for discovering new posts, and Reels allows artists to explore this functionality further. In addition to being able to contribute to trending topics, artists can now create their own to inspire users. Artists and fans alike can add trending tracks/audios and hashtags to their Reels to get the maximum audience.

WHAT TO SHARE

Like every time a new feature is available on a social network or on a platform, artists should start by playing around with it to discover it. Think about what your fans particularly like. Find out how you express yourself best. Ask yourself how Reels can help you strengthen your brand and digital strategy.

The most successful music videos are surprising, funny, and often just right. You will need to post content that will make your fans want to watch it multiple times, share it, and create their own music video. You are the one who decides what kind of content you want to post, but like any other network, its ultimately the most inspiring, relevant and user-friendly posts that work best.

SHOW YOUR CREATIONS

We don’t need to give you a lesson on this, but there are some tips that might help you create a relevant Reel. Here is the procedure to follow in our opinion:

1) PREPARE IT

Think about the message you want to share. Do you just want to ask your fans how their day is going, or would you like to tackle something deeper, more thoughtful, that has been going through your mind for some time? A bit of both? Either way, make sure you show yourself the best you can to your fans.

2) SKIN IT

You only have 15 seconds to get your idea across. If you want to build a Reel that incorporates different settings, locations, characters, or angles, take the time to prepare each sequence before. The advantage of this preparation is that it will allow you to use the beat that you want and coordinate your clip with it. And believe us, this organization will save you time.

3) FILM IT

Just like with videos or Insta Directs that you save on your smartphone, there are some tips that will give your Reel a special touch.

  • Light: Make sure you are not filming under a direct light source and try to leave it behind the lens.
  • Color / Tones: Use different lighting effects to set the mood of your clip.
  • Get the attention of your fans: It’s the very first seconds of your Reel that should hook your fans.
  • Use the tools at your disposal: Instagram Reels offers you a whole catalog of effects and tools with which to create your clip (see above); make sure you use it to entertain your audience.
  • Have fun: Remember that this feature is all about giving you a good time. If your fans see you having fun with your music, they’ll want to do the same.

4) PUBLISH IT

As we already mentioned, you will be able to publish your clip to your news feed or to your Reels tab (in which case it will be visible in the Discover area of other users). But, like everything in your career, it’s important to build a consistent, long-term strategy.

Instagram Reels is a new feature that lends itself perfectly to the creative expression game. And finally, isn’t this one of the main strengths of artists? This new tool will allow you to create new content to share with your fans to make you known, to communicate with them or to encourage them to integrate your tracks into their Reels. Above all, don’t forget to keep up to date with the latest trends or fashionable challenges on social media. Who knows, soon it might be your song that will make the buzz on Reels.


Distribute and sell your music on iTunes, Apple Music, Spotify, Deezer, Beatport, Facebook, YouTube and much more with MusicDiffusion®

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New: Royalty free beats, audio samples, sounds, loops… Discover MusicDiffusion Creative Tools

 

No. We are definitely not just another digital distribution only permitting to distribute your music and collect royalties from all digital platforms, MusicDiffusion thinks global since day one and that’s certainly why you are more than ever to join our music community each day. Thanks to each one of you, sincerely. Today, MusicDiffusion introduces its new exclusive ressources and materials collection for music creation: the MusicDiffusion Creative Tools!

After having considerably decrease the music distribution costs for thousands indie artists and music labels worldwide, MusicDiffusion has become the first 360° platform for music creators: the place where to distribute and share your music with fans and collect royalties through all digital services worldwide (check our partners list here), the place where to promote and market your music and artist career with our exclusive artist services, the place to connect and share with our community and music professionals, and where to find new collaborators with our exclusive dedicated Social Network.

Today, MusicDiffusion launches its own ressources and materials collection for music creation: exclusive instrumental beats, audio samples, sounds, loops, plugins and more under the name MusicDiffusion Creative Tools. MusicDiffusion Creative Tools are top quality ressources and materials, 100% royalty free and ready to use for any kind of music projects or videos, created by our exclusive and multi-platinum music producers team!

Check out now our dedicated section for our MusicDiffusion Creative Tools, we really hope you will enjoy these exclusive ressources to get inspiration. More is coming soon 😉🔥

 

 

Discover some of MusicDiffusion Exclusive Creative Tools bellow:

 

 


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How to get your verified artist profile on Spotify with MusicDiffusion

 

You’ve already distributed your music through our music distribution platform on Spotify? And now you would like to have your verified artist profile? Great idea!

 

With a Spotify verified artist profile and the Spotify for Artists app, you can enjoy detailed statistics directly from your Spotify listeners, but also get the entire control of you official Spotify page. You can modify your bio, photos as to spotlight your tour dates, your own Spotify playlists and more… Without forget your blue verified checkmark making your profile as official! MusicDiffusion is happy to help you now to get your Spotify verified artist profile in its Artist Services !

 

Get your Spotify Verified Artist Profil

 

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5 scams that unsigned artists must avoid

 

MusicDiffusion is here to distribute your songs on all platforms worldwide, as helping you promote your music, develop your career and hopefully become a music star!

Unfortunately there are bad people out there who see ambitious unsigned artists like you as something to be exploited and ripped off. These people are evil and you shouldn’t ever have anything to do with them. So here are a few tips on what to look out for before crying hard.

 

1. Pay up front to be represented

Managers and agents are paid by commission, in simple words, they only get paid if the artist they represent gets paid. So if someone says they want to represent you as your agent or manager, but that they first need to be paid in advance of doing anything, they are clearly not a manager or agent, but certainly a scam.

 

2. Pay to get connected with some persons in the industry

There are people out there who claim to be artistic agents or to know some, and dare to request you to pay to get you connected or even get a deal. These people are what are known as LIARS. Artistic agents are the people in labels who discover and sign new artists, working with them to help create and develop their career. They do not get paid by unsigned artists. Never. Anyone who suggests otherwise is simply not a profesionnal. Real artistic agents find exciting new artists and in fact, it would make more sense that they help their artist financialy for prove their trust in their art than request money instead!

 

3. Buying tickets for a mystery unsigned artist promotion night

This is a scam that appears from time to time – unsigned artists are approached by a supposed promoter who has supposedly selected them to appear in a night of unsigned artists. What the artist has to do is buy tickets to guarantee his/her appearance, and he/she will never see the money again or hear any more about this supposed great gig. There are lots of nights out there for unsigned artists and you should absolutely be trying to appear on it, but make sure the gig is legit before getting involved.

 

4. Charges for playing live in concert

Gigging is an essential activity for almost all artists. It’s very important to not get ripped off in the process. Some venues may determine their fee based on how many fans you bring along, and there may be a minimum guarantee of tickets you have to sell. If that’s the case, once you pass that minimum you must have the ability to actually earn a share of the money from the sales you bring in. And that break-even point has to be completely clear. Think about what is realistic for you and what make you comfortable with.

 

5. If it sounds too good to be true…

Then it probably is. Building a successful music career is a long hard slog. The rewards can be varied and immense, but they have never come to anyone without lots and lots of hard work. So if someone is offering something that seems a little too easy, just too good to be true, be on your guard. And if they’re asking for your money up front, without the guarantee of anything, be even more careful. Being a successful musician is hard enough as it is, don’t make things harder for yourself by falling victim to a scam from a bad person.

 

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Redirect your fans to their favorite music platforms with MusicDiffusion Smart Links

MusicDiffusion develops since 2018 new tools for music creators around the world.

We are happy to announce you today a new tools that have been requested by our users! Yes, MusicDiffusion permits now to create Smart Links for your singles and albums in one click. MusicDiffusion Smart Links helps you to redirect your fans on their favorite music platform for listen your music.

Want an example of what we are talking about? Click here to see a MusicDiffusion Smart Link in action!

Get right now your own Smart Links in our exclusive Artist Services.

 

Distribute and sell your music on iTunes, Apple Music, Spotify, Deezer, Beatport, Facebook, YouTube and much more with MusicDiffusion®

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How to distribute your music lyrics on Apple Music, Spotify, Facebook and Instagram with MusicDiffusion

 

🔥 Good news for all music creators using MusicDiffusion!

 
After Spotify, Apple Music and Deezer, MusicDiffusion partnered with Facebook and Instagram announcing a new feature that allows users to add lyrics to their Stories.

It’s getting easier and easier to reach your fans and promote your music on social media. Add music and lyrics to your Facebook and Instagram story and reach billions people using Social Medias every day.
Stories are now the best way to share your new release and reach your fans worldwide.

How to get your lyrics available on Facebook and Instagram, but also on all other platforms like Spotify, Apple Music and Deezer with MusicDiffusion?
Just add your lyrics on the tracks tab from your MusicDiffusion Dashboard when you uploading new music! You can also add lyrics to your previous releases delivered by MusicDiffusion, and don’t forget to click on “deliver” or “update” in the distribution tab of your release when this is done. Easy no? 🙂
You can also read more about how to upload lyrics with MusicDiffusion in our Help Center.
 


 

Distribute and sell your music on iTunes, Apple Music, Spotify, Deezer, Beatport, Facebook, YouTube and much more with MusicDiffusion®

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